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DAGMAR
MARKETING
The name Dagmar Marketing is taken from the street where my business started which by fortuitous coincidence is also a marketing acronym that perfectly encapsulates my approach.
DAGMAR stands for “Defining Advertising Goals for Measured Advertising Success” (Colley, 1961) and places importance on setting clear and specific objectives in order to plan and effectively measure marketing activity.
I find this approach applies whether I’m working with enterprise size businesses, mentoring students or helping SMEs.
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ABOUT ME
Hello I'm Emma - a trained marketer with 20 years’ experience working for large brands and start-ups. I am customer-orientated and commercially-focused. I build brand strategies and create content and campaigns that, put simply, fuel growth.
I have unique MBA-level training in Marketing and Brand Management from one of the top branding professors.
My interest is getting small to medium sized businesses from ‘running-in-place’ to ‘rockets’ by raising brand awareness and growing customer numbers while maintaining or growing profits.
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